Senior Paid Growth Channel Manager - Greater China

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Responsibilities

• Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics
• Expand and manage various types of internet traffic channels
• Develop partnerships with domestic and international mobile phone manufacturers and major media resources
• Manage App store promotion resources and user acquisition methods on Apple and Android stores

Requirements

• Experience with mobile phone manufacturers and major media resources (Android, Apple Store, Facebook, TikTok, etc.)
• Direct cooperation channel resources highly preferred
• Familiarity with app store promotion and user acquisition methods
• Ability to develop channel partnerships to drive user acquisition