Senior Outbound Program Manager

About the Role

As our Senior Outbound Program Manager, you will serve as a strategic architect behind our outbound sales motion. Your primary mission is to help our sales team develop a high-performing outbound engine by identifying "where to play" and "how to win". This is an individual contributor role for a data-driven strategist who can look at a massive database of prospects and carve it into actionable, bite-sized segments for our reps. You won't just be handing off campaigns; you’ll be on the ground with Sales, listening to what’s working, and providing the structured plays and entry points they need to build their pipeline.

Your Area of Focus

• Database & Audience Strategy: Analyze our ICP database to identify and carve out high-potential audience segments and build actionable audience-specific personas, ensuring a constant stream of targeted, high-quality prospects for the sales team.
• Structured Sales Plays: Develop simple, "bite-sized" outbound plays—including entry points and pain-point conversations—that allow reps to easily adopt and execute high-impact outreach strategies.
• Sales Feedback Loop: Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real-time insights into repeatable wins.
• High-Conversion Messaging: Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in-person events—translating complex value into punchy, direct-response messaging. Build and optimize multi-channel sequences that spark curiosity and maximize meeting-set rates through continuous A/B testing.
• Operational Partnership: Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high-velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect experience.
• Performance & Insights: Monitor the success of various segments and plays, providing the data-driven "win/loss" insights needed to understand where to double down and how to refine future strategies.

Your Professional Qualifications

• 5-7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high-velocity SaaS environment.
• Strategic Database Skills: Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior.
• "Simplicity First" Mindset: A track record of taking complex market data and turning it into simple, actionable instructions for sales teams.
• Sales-Centric Communication: Expertise in direct-response or conversion-based copywriting, with a proven portfolio of sales sequences, cold-call scripts, or LinkedIn outreach that has demonstrably increased pipeline generation.
• Collaborative