Senior Media Specialist

How This Role Makes a Difference

The Senior Media Specialist brings experience in traditional and local marketing to promote health screenings and clinical studies. In collaboration with our Senior Media Specialist, they will work on non-digital channels that improve our overall reach, improve efficiency and expand into new channels.

How You'll Make An Impact

• Own Campaign Activation and Optimization
  • Plan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendors
  • Identify new growth channels and execute testing
  • A/B test creative continuously across all channels
  • Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns
• Cross-Functional Collaboration
  • Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback
• Data-Driven Growth & Reporting
  • Manage reports and dashboards to track creative and audience performance over time.
  • Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and education
  • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions
• Other Responsibilities
  • Manage local listings through listing management tool
  • Other ad hoc responsibilities as needed
  • Provide support to public relations efforts and communications

The Expertise Required

• You have 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare)
• You can proactively define and recommend strategies to senior leader
• You have a strong understanding and experience with A/B testing
• You have excellent communication and project management skills
• You have strong project management skills including planning resources, managing deadlines, and objectives, delivering recommendations
• You are good with numbers, able to calculate performance of campaigns and able gather conclusions

Certifications/Licenses, Education, and Experience

• Minimum Education: Bachelor’s degree in Marketing or a similar field