Senior Media Planner (Integrated)

Accountabilities:

• • Develop and support integrated, full-funnel media strategies aligned with client objectives, customer journeys, and business priorities.
  • Analyze cross-channel performance data to guide budget allocation, investment decisions, optimization, and growth opportunities.
  • Drive planning across Paid Search, Paid Social, and Programmatic channels, including Display, Video, CTV, OTT, Audio, and DOOH.
  • Develop recommendations covering media mix, audience targeting, creative strategy, KPIs, measurement frameworks, and testing opportunities.
  • Manage paid media budgets throughout planning, pacing, in-flight reallocations, optimization, incremental investment scenarios, and fiscal reconciliation.
  • Conduct audience research, competitive analysis, market intelligence, and industry research to identify trends, opportunities, and whitespace.
  • Partner with activation, creative, analytics, and other internal teams to ensure channel execution aligns with the broader media strategy.
  • Monitor campaign pacing and performance trends, reviewing channel recommendations and identifying opportunities to improve efficiency and business outcomes.
  • Lead testing and learning initiatives that encourage continuous innovation and measurable performance improvement.
  • Develop cross-channel forecasts to establish expected outcomes and support investment, business planning, and growth decisions.
  • Contribute to RFPs and prospective-client planning efforts by developing strategic media recommendations.
  • Prepare and deliver strategic insights, performance updates, recommendations, planning documents, reports, and business reviews, including presentations to senior client stakeholders.
  • Partner with Director- and VP-level stakeholders to support strategic planning and strengthen ongoing client relationships.
  • Build expertise in client industries, omnichannel retail dynamics, seasonal trends, consumer behavior, emerging media platforms, and evolving industry best practices.
  • Mentor junior team members, review planning deliverables, and contribute to the development of high-quality strategic work.

  Requirements:

  • 3–5 years of experience in paid media advertising, media planning, digital strategy, or a related agency or marketing environment.
  • Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms such as Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or comparable tools.
  • Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns supporting both brand and performance objectives.
  • Strong understanding of full-funnel media strategy, audience planning, media methodologies, and performance measurement across the customer journey.
  • Proven ability to manage multiple workstreams, planning deliverables, and stakeholders across complex client accounts.
  • Experience managing media spend, pacing, reconciliation, and forecasting, ideally for annual client budgets exceeding $10 million.
  • Experience supporting integrated media strategies for omnichannel retail, ecommerce, ISP/telco, or similarly complex environments is highly valuable.
  • Experience collaborating with analytics teams on tracking, reporting frameworks, dashboards, attribution, and measurement methodologies.
  • Strong analytical, problem-solving, organizational, and project management skills, with exceptional attention to detail.
  • Excellent written, verbal, presentation, and interpersonal communication skills, including experience presenting recommendations directly to clients.
  • Proficiency with Google Workspace, particularly Google Sheets, Docs, and Slides, as well as media reporting and planning platforms.
  • Ability to manage competing priorities effectively in a fast-paced and evolving environment.
  • Experience mentoring junior colleagues or reviewing and guiding planning work.
  • Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
  • Familiarity with audience targeting, national versus local media strategies, seasonal planning, and online/offline conversion objectives is a plus.

  Benefits:

  • Annual salary range of $75,000–$90,000, with actual compensation based on experience, skills, education, location, certifications, responsibilities, and market factors.
  • Remote-first work environment.
  • Flexible work schedules.
  • Unlimited paid time off.
  • Extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, and vision insurance.
  • Life and pet insurance.
  • Sponsored life insurance.
  • Short-term disability and additional voluntary insurance options.
  • Annual ClassPass credits.
  • Remote work available in most U.S. states, with some geographic exclusions.
  • Priority consideration for candidates located in the Eastern or Central Time Zones.
  • Access to office hubs in Los Angeles, Chicago, and New York for collaboration, events, and professional development.
  • Opportunities to work with senior stakeholders, contribute to strategic initiatives, and develop expertise across integrated media and emerging channels.
  • U.S. work authorization required; immigration sponsorship is not available for this position.