Senior Marketing Specialist, Life Sciences - North America

JoVE is the world-leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

JoVE is looking for a Senior Marketing Specialist to help accelerate the growth of our Biopharma business.

This is a highly cross-functional and hands-on role at the intersection of go-to-market strategy, demand generation, content, customer advocacy, industry engagement, and sales enablement.

You will work closely with our Biopharma Sales teams to identify the right audiences, channels, and industry opportunities—and turn those insights into programs that build awareness, deepen customer engagement, and generate commercial opportunities.

Responsibilities:

• Develop and execute campaigns to deliver qualified marketing-sourced and marketing-influenced pipeline to grow JoVE's business within the Biopharma market.
• Monitor industry trends, customer needs, competitors, and emerging opportunities to inform GTM strategy.
• Identify new channels and opportunities for JoVE to reach and engage Biopharma audiences.
• Develop account-based campaigns for strategic accounts and priority segments.
• Build a Biopharma content calendar aligned with customer needs, industry trends, and commercial priorities.
• Identify opportunities for JoVE leaders, customers, and partners to participate in speaking engagements and industry conversations.
• Measure campaign performance and continuously test and optimize programs based on results.