Senior Marketing Specialist

Accountabilities

• • Create, launch, manage, and optimize automated and promotional email campaigns using Marketo and content management systems.
  • Own lifecycle marketing journeys covering member onboarding, engagement, retention, re-engagement, and other key stages of the customer experience.
  • Develop compelling member communications supporting product launches, new offerings, promotions, and commercial initiatives.
  • Execute high-volume promotional campaigns within tight deadlines while maintaining strong quality, accuracy, and brand consistency.
  • Develop and apply segmentation strategies based on member preferences, demographics, behaviors, and other relevant audience characteristics.
  • Build personalized communications that improve relevance and engagement across different member segments.
  • Use marketing automation capabilities to streamline campaign workflows, reduce manual processes, and improve operational efficiency.
  • Monitor campaign performance, analyze results and trends, and translate insights into actionable optimization opportunities.
  • Design and implement testing strategies to evaluate messaging, audiences, content, and campaign approaches, using results to drive continuous improvement.
  • Proactively identify underperforming campaigns and develop solutions without waiting for direction.
  • Partner with sales, operations, and other cross-functional teams to ensure consistent customer journeys and coordinated marketing execution.
  • Leverage AI-enabled marketing tools for content development, audience analysis, campaign optimization, and improved decision-making.
  • Stay current with marketing best practices, emerging technologies, industry trends, and evolving customer engagement strategies.

  Requirements

  • 5+ years of marketing experience with a strong understanding of modern marketing principles, best practices, and industry trends.
  • Significant hands-on experience in email marketing, which is the core focus of this position.
  • Demonstrated experience across several areas including lifecycle marketing, product marketing, promotional marketing, and marketing automation.
  • 2–5 years of experience using Marketo or comparable marketing automation platforms is strongly preferred.
  • Strong analytical capabilities with a demonstrated ability to use campaign data and performance insights to guide decisions.
  • Experience with segmentation, personalization, A/B testing, campaign optimization, and performance measurement.
  • Excellent written and verbal communication skills, with the ability to create engaging and effective email content.
  • Strong cross-functional collaboration and relationship-building skills, particularly within distributed or remote teams.
  • Ability to manage multiple campaigns and priorities in a fast-paced, high-volume environment with demanding turnaround times.
  • Strong initiative, ownership, leadership qualities, and a proactive approach to identifying opportunities and solving problems.
  • Comfortable working independently while remaining highly collaborative across teams and time zones.
  • Demonstrated willingness to adopt AI and emerging marketing technologies to improve productivity, content quality, audience understanding, and campaign performance.
  • Experience in the travel, hospitality, or cruise industry is a plus.

  Benefits

  • Competitive base salary of $75,000–$100,000 per year, with final compensation based on qualifications, location, hands-on experience, and relevant skills.
  • Unlimited paid time off.
  • Exclusive employee travel rates.
  • Medical, dental, and vision insurance.
  • 401(k) retirement savings plan.
  • Opportunity to work on high-impact email, lifecycle, product, and promotional marketing initiatives.
  • Exposure to modern marketing automation and AI-enabled marketing tools.
  • Collaborative environment with teams working across multiple locations and time zones.