Senior Marketing Operations Manager (Platform and Automation)

Role Summary

The Senior Marketing Operations Manager – Platform & Automation is responsible for the optimization and day-to-day governance of our use of the HubSpot platform. This role ensures that our marketing campaigns are scalable, data is reliable, and automation drives efficiency and effectiveness across campaigns. Collaborating cross-functionally, this position is central in enabling high-performing marketing programs through robust infrastructure and data integrity.

Supervisor Responsibilities

Line management of the Email Marketing Manager.

Responsibilities

• Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot.
• Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms.
• Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution.
• Supports the Reporting & Insights Manager with data accessibility, cleanliness, and technical enablement.
• Partner with the Senior Marketing Operations Manager (Digital) and their team to ensure seamless automation and triggered communications across email, web, social, and advertising.
• Maintain high data hygiene standards, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Define and document best practices and operational processes for marketing systems use.
• Evaluate and implement new HubSpot features and third-party integrations to improve marketing performance and operational efficiency.
• Support training, onboarding, and platform enablement across the marketing and communications team.