Senior Marketing Operations Manager - International

What You'll Do:

• Campaign Execution & Operations Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets, including batch sends and automated journeys. Additionally, initiatives would include localized in-product messaging in partnership with product teams. Build and QA dynamic templates using HTML/CSS and AMPscript, configure audience segments via data extensions, and ensure campaigns are localized appropriately for regional audiences while maintaining compliance with local regulations.
• Regional Enablement & Collaboration Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances. Serve as the operational bridge between global marketing infrastructure and regional execution needs, ensuring programs are delivered on time and aligned to local market strategies.
• Journey Builder & Automation Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win-back, and renewal — adapted for international audiences. Support the ongoing migration from Automation Studio to Journey Builder across international programs.
• Localization & Compliance Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets. Partner with legal and compliance teams to maintain up-to-date suppression lists and consent management practices across regions.
• Data & Personalization Maintain and organize data extensions and audience segments specific to international markets. Partner with the data science team to operationalize targeting models adapted for regional audiences and support the development of localized personalization strategies as data capabilities grow.
• Reporting & Optimization Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics. Surface regional insights and optimization opportunities, support A/B testing initiatives, and contribute to a test-and-learn culture across CLM programs.
• Platform Administration Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access.