Senior Marketing Manager (Japan)

About Binance

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Role Overview

The role reports to the Regional Marketing team supporting community and affiliate marketing. You'll be able to drive new campaigns and build strong community engagements within the local market.

Responsibilities

• Drive user growth and market expansion for Binance in Japan by developing and executing tailored marketing strategies
• Leverage a wide range of advertising channels and social media platforms to increase Binance brand awareness in the Japanese market, ensuring optimal return on investment
• Lead integrated marketing campaigns from strategy development and briefing to execution and performance measurement
• Brainstorm, plan, and implement both online and offline events to boost user engagement and brand presence

Requirements

• Proven experience in marketing management with strong ownership and high emotional intelligence
• Passionate about working in a fast-paced, startup-like environment
• Minimum 3 years of marketing and user growth experience focused on the Japanese market; advertising management experience is a plus
• Good understanding of cryptocurrency terminology and trends, with a genuine interest in the space