Senior Marketing Manager - Full-Time Project

This is a full-time role working 40 hours per week for a 5 month project.

Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement.

You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition.

What You’ll Do

• Agency LOB Marketing — Full Lifecycle
  • Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
  • Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences
  • Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
• Demand Generation & Campaign Management
  • Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
  • Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
  • Manage paid media budgets in support of Agency LOB campaigns