Senior Marketing Lead, UKI, Northern Europe & MEA
About the role
The Community You Will Join
The Senior Marketing Lead, UKI, Northern Europe & MEA will report to the Regional Marketing Director, EMEA. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.
The Difference You will Make
With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, comms & policy, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions. With a breadth of new & exciting partnerships launching the UK this year, this person will become part of a fast paced XFN team who will deliver at scale for projects, some examples - Hay-on-Wye Festival, Rio Ferdinand for the World Cup, the launch of the Women’s Super League partnership and existing partnerships with key SVODs. Alongside these, this person will work directly with the Brand Strategy Lead and Regional Marketing Director, EMEA on building out a new brand positioning and story for Airbnb in their region.
A Typical Day
- Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb internal creative and third party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
- In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.
Your Expertise
- 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
- Experience working across UKI, Northern Europe & MEA and ideally the EMEA Region, with deep insights and understanding of the UK consumer
- Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
- An