Senior Marketing Analyst

Opportunity

We are looking for a Senior Marketing Analyst to own measurement and insight across our marketing channels — email, direct mail, and digital. This role sits at the intersection of marketing strategy, data, and technical execution, turning raw campaign and behavioral data into clear, actionable analysis that drives decisions at every level, from channel owners to the executive team.

You will serve as the analytical backbone of the marketing organization — defining how we measure performance, designing and reading experiments, building the data models behind our reporting, and translating complex analysis into recommendations leadership can act on. You will partner closely with channel owners, data engineering, finance, and product to align on attribution, measurement standards, and the metrics that matter most.

This is a hands-on, high-impact individual contributor role for someone with the experience and technical expertise to function successfully and independently in a complex, fast-moving environment — someone who is equally comfortable writing SQL against a warehouse, debugging a tracking tag, and presenting an in-depth analysis to senior leaders.

Responsibilities

Channel Performance Measurement & Analytics

• Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not
• Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties
• Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
• Analyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendations

Experimentation & Testing

• Design, run, and analyze experiments (A/B, multivariate, incrementality) to inform channel strategy and campaign optimization
• Partner with channel owners to set up test frameworks, establish statistical significance, and ensure learnings are captured and applied