Senior Market Researcher

Role Summary

Our mission at HubSpot is to help millions of organizations grow better.

The Customer Insights team, part of the Integrated Marketing & Strategy organization, helps HubSpot make better decisions by bringing the voice of the market and customer into product and go-to-market strategy. As a Senior Market Researcher, you'll design and deliver research that uncovers market opportunities, customer needs, competitive dynamics, and emerging trends across Marketing, Sales, and Service. You'll partner closely with Product Marketing, Product, UX Research, Customer Experience, Strategy, and executive stakeholders to translate complex business questions into clear, actionable insights that shape strategic decisions.

What You'll Do

• Lead end-to-end quantitative and mixed-method market research projects, from research design through executive-ready recommendations.
• Design surveys, sampling strategies, and research methodologies that produce reliable, actionable insights.
• Analyze research data using statistical techniques and AI-assisted workflows to identify meaningful trends, customer behaviors, and market opportunities.
• Synthesize findings from multiple sources—including market research, customer feedback, UX research, competitive intelligence, and secondary research—to develop comprehensive points of view.
• Partner with Product Marketing, Product Management, Strategy, Customer Experience, and UX Research teams to translate business questions into research plans that inform strategic decisions.
• Deliver compelling presentations and storytelling that influence product strategy, messaging, positioning, and go-to-market priorities.
• Manage relationships with external research vendors and panel providers to ensure high-quality data collection and project execution.
• Continuously evolve research methodologies, leveraging AI-powered research tools and emerging best practices to improve efficiency, scalability, and insight quality.

What You'll Bring

Required Qualifications

• 5+ years of experience in Market Research, Customer Insights, Consumer Insights, or a related research discipline, ideally within B2B SaaS or technology.
• Expertise designing and executing quantitative market research, including survey methodology, questionnaire design, sampling, and statistical analysis.
• Experience with modern research platforms such as Qualtrics, QuestionPro, or similar survey tools.
• Experience incorporating AI tools (such as ChatGPT, Claude, Gemini, or similar technologies) into research workflows to improve efficiency and insight generation.
• Strong executive communication skills with the ability to translate complex research into clear business recommendations.
• Demonstrated ability to manage multiple concurrent research initiatives and prioritize effectively in a fast-moving environment.
• Experience building collaborative relationships across Product, Marketing, Strategy, UX Research, Customer Experience, and leadership teams.

Nice-to-Have Qualifications

• Experience researching CRM, Marketing Technology, Sales/CRM, Customer Service, or adjacent B2B software markets
• Experience with AI-native research platforms such as Outset.ai, Panoplai (Glimpse), or similar emerging research technologies
• Experience managing external research agencies, panel providers, or syndicated research vendors
• Experience building executive dashboards or visualizations
• Familiarity with competitive intelligence, market sizing, segmentation, or pricing research

Where You'll Work

• Location: United States
• Work Location Preference: Remote (Hybrid eligible where applicable)
• Travel: Up to once per year