Senior Manager, Social Media and Content Marketing

Overview

MinIO is the industry leader in high-performance object storage and the company behind the world’s fastest, most widely deployed object store, powering production infrastructure for more than half of the Fortune 500, including 9 of the 10 largest global automakers and all 10 of the largest U.S. banks. Our enterprise offering, AIStor, is engineered to handle the scale, speed, and pressure of modern AI and analytics, from terabytes to exabytes, all in a single namespace.

We are looking for a Senior Manager, Content & Social Marketing who is equally at home architecting a six-month content strategy and rolling up their sleeves to draft a blog post, write a video script, or redesign how we show up on LinkedIn. This is a builder role: you will own MinIO's content and social presence end-to-end, setting direction, creating the work, measuring outcomes, and iterating fast.

You are a strong writer and editor who can translate deeply technical concepts — object storage, AI pipelines, distributed systems and infrastructure — into narratives that are clear, compelling, and credible to a technical audience. You are also a skilled operator who can manage a content calendar, a lean budget, a small toolkit of AI-assisted tools, and a measurement framework that ties every initiative back to business impact.

What You Will Do

Content Strategy & Narrative Development

• Develop and own a comprehensive content marketing strategy that aligns with MinIO's corporate brand and AI-centric company narrative, balancing long-range planning with the agility to execute and reinvent as the market moves
• Translate deeply technical concepts into compelling storylines that help advance the company vision: determine blog strategy for launches, develop recurring content series on owned platforms that advance a distinct MinIO point of view, and partner with engineering and product teams to make complex ideas accessible without losing their depth
• Create, maintain and drive an editorial calendar that delivers consistent, high-quality content across all owned channels with clear accountability for deadlines and quality
• Leverage AI tools thoughtfully across the full content workflow (writing, editing, video creation to raise the quality and velocity of output)

Content Creation & Execution

• Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and other assets that fuel the content funnel
• Serve as a strong in-house writer and editor with sharp attention to detail producing work that reflects the MinIO brand voice and earns the trust of a technical audience
• Partner with communications, product marketing, and sales to translate cross-functional priorities into content that is on-message, on-time and balances brand awareness with GTM acceleration
• Proactively develop differentiated blog and content strategies for product launches and major announcements, acting as the connective tissue between what the product does and why the market should care

Social Media Leadership

• Own and advance MinIO's social presence across LinkedIn, X, YouTube, and other relevant channels. Identify and act on missed opportunities to grow reach and engagement
• Develop platform-specific organic and paid content strategies with a consistent cadence of creative ideas: not just what to post, but how to use each platform's mechanics (formats, timing, community features, delivery mechanisms) to maximize impact
• Transform MinIO's employee advocacy program: design effective operations and execution that mobilize the employee base to amplify marketing and communications content, consistently expanding the brand's organic reach