Senior Manager, Search Marketing

Who you are:

Search is our highest-intent, highest-volume customer acquisition channel, and we’re looking for the person to take it to its next level. As Senior Manager, Search Marketing, you’ll own Hometap’s paid search program end-to-end across Google and Bing, managing a program in the $10–30M range with a clear mandate to scale efficiently and responsibly.

You are a hands-on paid search expert who thrives on ownership — you’re in the platforms, you drive the strategy, and you hold yourself personally accountable for performance. You combine deep technical fluency with strong analytical instincts, and you know how to turn data into decisions that improve CPL, conversion rate, and business outcomes.

Hometap is in many ways still a category-building exercise — most homeowners don’t know a home equity investment exists yet, and search is a key part of how we introduce the concept and create demand. You’ll need to think simultaneously like a performance marketer (efficiency, measurement, scale) and a category architect (how do we capture and create demand for something consumers are still learning about?).

You're energized by the opportunity to build. You work well across Growth, Brand/Creative, and Product, communicate performance clearly to leadership, and show up to cross-functional conversations with a real perspective to share.

What you'll do:

• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy
• Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
• Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
• Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
• Scale the program intelligently: find efficiency where others haven’t looked, and build a case for incremental investment when the data supports it
• Build and maintain measurement frameworks that account for Hometap’s longer, offline-influenced conversion cycle — from click to completed investment — and use lagged conversion data to inform real-time optimization decisions
• Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
• Stay ahead of platform changes — Smart Bidding, Performance Max, audience layering, automation — and translate emerging capabilities into actionable strategy