Senior Manager, Product Marketing

Who We Are

Minty is the AI shopping companion that proactively unleashes savings that matter most for shoppers, creating more loyalty for brands. We help businesses answer shopper questions, prevent lost revenue, and recover missed opportunities — while growing a trusted shopper network through Minty.com.

As the pioneer of Proactive Commerce, Minty serves hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. We proactively deliver savings to shoppers at the moments that matter most — driving stronger loyalty for ecommerce brands.

We move fast, test often, and value curiosity, clarity, and ownership.

Who You Are

You are a product marketing leader who thrives at the intersection of product, strategy, and execution. You’re equally comfortable partnering on product development and leading go-to-market launches and are AI native and use AI and AI agents in every facet of product marketing.

You excel at simplifying complex products into compelling narratives and have experience marketing to both consumer and B2B audiences. You’re collaborative, data-driven, and energized by building clarity in fast-moving, ambiguous environments.

What You Will Do

• Positioning & Messaging: Develop and refine clear, compelling product messaging for Minty’s shopper and eCommerce audiences.
• Go-to-Market Execution: Own and execute product and feature launches, including messaging, assets, channel coordination, and performance tracking.
• Cross-Functional Partnership: Work closely with product, sales, and customer success to bring market insights into development and ensure successful launches.
• Content & Enablement: Create high-impact materials (decks, one-pagers, case studies, web copy) that support sales and marketing efforts.
• Market & Customer Insights: Gather and synthesize competitive intelligence, customer feedback, and data to inform positioning and campaigns.
• Campaign Support & Alignment: Partner with growth, brand, and content teams to ensure consistent messaging across channels.
• Performance & Optimization: Track results and continuously iterate to improve adoption, engagement, and revenue impact.
• Use AI and AI agents in every fact of product marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5–8 years of experience in product marketing, preferably in consumer tech, ecommerce, or a two-sided platform environment
• Hands-on experience executing go-to-market launches, including building assets, coordinating cross-functional teams, and measuring results
• Experience marketing to both consumer and B2B (brand/merchant) audiences
• Familiarity with marketing automation, AI-powered tools, and CRM platforms (e.g., HubSpot)
• Strong writing and communication skills