Senior Manager - Performance Marketing

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Tiktok, among others.

• Responsible for planning, executing and maintaining performance marketing campaigns across channels
• Responsible for end to end Creative strategy to scale and optimize performance marketing
• Identify trends and insights, and optimize spend and performance based on the insights
• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What would excite you?

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high caliber team.
• Contribute directly to the success of the business & the top-line impact
• Top-of-the-line compensation
• Work from anywhere, forever. All roles at IK are forever remote!

What would excite us?

• 6+ years of dedicated, full-time experience in performance marketing across Google, Meta, Linkedin & other ad platforms.
• Proven track record of scaling profitable campaigns via creative strategy
• Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads.
• Good experience in other ad platforms like Tiktok Ads, Quora Ads, Reddit Ads, and others
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Data-oriented with proven ability to optimise & scale campaign based on funnel analysis
• Ability to come up with creative ad ideas
• Good written communication skills