Senior Manager, Paid Social- Sportsbook (Remote US)

Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OSB) to lead paid social planning, buying, execution, and optimization for the Online Sportsbook business. This role will be responsible for building and managing performance-driven paid social campaigns that support sportsbook acquisition, activation, engagement, and efficient payback.

The ideal candidate is a hands-on paid social expert with strong creative instincts, analytical rigor, and the ability to operate in a fast-moving sports environment. This individual will partner closely with the Director of Social, agency partners, platform representatives, Creative, Brand, Promotions, Trading, Product, Analytics, Compliance, and Finance.

Responsibilities

• Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Sportsbook.
• Develop paid social media plans that align with sportsbook goals, state priorities, sports calendar moments, promotions, partnerships, and customer lifecycle initiatives.
• Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms.
• Optimize campaigns against OSB-specific goals including customer acquisition, first deposit, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
• Partner with Creative and Brand teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for sportsbook social creative.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, influencer amplification, and platform betas.
• Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing.