Senior Manager, Paid Social - Casino (Remote US)
About the role
Overview
Fanatics Betting & Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OC) to lead paid social planning, buying, execution, and optimization for the Online Casino business. This role will be responsible for building and managing performance-driven paid social campaigns that support casino acquisition, activation, engagement, and efficient payback.
The ideal candidate is a hands-on paid social expert with strong creative instincts, analytical rigor, and the ability to operate in a fast-moving casino environment shaped by product launches, promotional calendars, player segments, and state-level priorities. This individual will partner closely with the Director of Social, agency partners, platform representatives, Casino Marketing, Creative, Brand, Product, Analytics, Compliance, and Finance.
Responsibilities
- Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Casino.
- Develop paid social media plans that align with casino goals, state priorities, game launches, promotional calendars, partnerships, and customer lifecycle initiatives.
- Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms.
- Optimize campaigns against OC-specific goals including new depositor growth, redeposit behavior, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
- Partner with Creative, Brand, Casino Marketing, and Product teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for casino social creative.
- Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts.
- Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
- Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, game themes, promotion messaging, and platform betas.
- Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.