Senior Manager, Paid Search - Casino (Remote US)

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.

Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Performance Manager, Search (OC) to own paid search strategy, execution, and optimization for the Online Casino (OC) business. This role will be responsible for scaling casino customer acquisition and reactivation while maintaining efficient payback, strong campaign quality, and compliant execution across all live casino jurisdictions.

Responsibilities

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino.
• Build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals.
• Optimize campaigns against OC-specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search team.