Senior Manager, Organic Growth

A day in the life (Responsibilities):

• Identify & Test Growth Levers: Design and run experiments to unlock organic acquisition and engagement opportunities across web, lifecycle, social, and product surfaces. Examples could include: 1) Defining our prospect lifecycle strategy (email and SMS) for our free tooling roadmap 2) Working with MOPs to enrich our prospect database and build personalized messaging at scale via AI 3) Partner with web on our on-site conversational experiences 4) Drive experimentation roadmap for content download forms/lead acquisition 5) Identify emerging channels or communities for Toast to begin off-site distribution experimentation
• Collaborate Across Teams: Partner with MOPs, web, content, SEO, brand, and analytics teams to translate insights into actionable growth strategies.
• Leverage Data to Drive Action: Analyze performance data, user behavior, and search trends to prioritize high-impact opportunities.
• Build Scalable AI -powered Growth Systems: Turn one-off wins into repeatable playbooks that enrich customer and prospect data, surface high-intent opportunities, and enable personalized engagement at scale.
• Stay Ahead of Trends: Constantly explore new channels, algorithms, and formats — from AI search to niche social communities — to keep our growth engine ahead of the curve.

What you'll need to thrive (Requirements):

• 10+ years of experience in Growth, demand generation or digital marketing, with a track record of measurable impact
• Familiarity with CRM/lifecycle channels (email, SMS, in-product messaging)
• Experience working with AI workflows and automation tools (i.e. Clay), analytics platforms, and A/B testing methodologies.
• Deep understanding of how AI, content, data, and technology intersect to drive discovery and conversion.
• Creative problem-solving mindset — thrives on testing, iterating, and scaling what works.
• Strong cross-functional collaboration and communication skills.
• Curiosity about the evolving digital landscape — including LLM-driven search, social algorithms