Senior Manager of Webinars and Events

About The Princeton Review

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions.

About the Position

The Senior Manager, Webinars and Events is responsible for developing and executing a comprehensive institutional webinar and event strategy that drives lead generation, sales pipeline growth, customer engagement, brand awareness, and thought leadership across the Tutor.com and The Princeton Review Institutional businesses.

This highly visible role owns the strategy, planning, execution, and optimization of webinars, trade shows, conferences, events, and virtual experiences and plays a critical role in generating demand, supporting revenue growth, strengthening customer relationships, and showcasing the efficacy and impact of the company’s products and services.

Working closely with departments across the company, including Sales, Customer Success, Product and Marketing, this role ensures all events are fully integrated into demand generation efforts, marketing automation systems, lead management processes, attribution models, and reporting frameworks.

The ideal candidate is a strategic marketer and experienced webinar and event leader with a strong understanding of B2B lead generation, event ROI measurement, thought leadership programming, and cross-functional collaboration. Travel is required.

What You'll Do

Event Marketing Strategy

• Develop and execute an annual webinar and event strategy aligned with Institutional Marketing, Sales, and Customer Success goals.
• Build and manage an integrated, annual calendar of webinars, conferences, trade shows, sponsorships, events, and virtual experiences.
• Evaluate and prioritize event opportunities based on target audience, business objectives, pipeline potential, and return on investment.
• Identify innovative ways to engage prospects, customers, and industry stakeholders throughout the buyer journey.

Lead Generation & Pipeline Growth

• Develop webinar and event programs that generate qualified leads, create sales opportunities, and contribute measurable pipeline and revenue growth.
• Partner closely with Marketing and Sales to establish event goals, account engagement strategies, and follow-up plans.
• Ensure event activities support broader demand generation and account-based marketing initiatives.
• Create processes that maximize conversion from registration through opportunity creation and revenue influence.
• Continuously optimize event investments and strategies based on performance data and business outcomes.

Webinar Program Leadership

• Own the end-to-end webinar program, including content strategy, speaker management, promotion, production, attendee engagement, and post-event follow-up.