Senior Manager of Brand Marketing

Position Summary

Practice Better is at an inflection point. We have a growing customer base of health and wellness practitioners, a strong product, and real momentum — but our brand hasn't caught up with the business. Our voice isn't as sharp as it could be. Our identity isn't as defined as it should be. And our brand isn't yet doing the work it's capable of doing.

This role exists to change that.

We're looking for a Senior Manager of Brand Marketing who will own the brand function from the ground up — defining our identity, shaping our voice, building a content and communication strategy that brings it to life, and executing programs that move the needle commercially. You will manage a small team and contribute hands-on yourself. You will think in strategy and deliver in execution. You will be the person who makes the brand real at Practice Better — not just documented.

If you've been the brand function at a comparable-stage company — and you know what it means to build something from near-zero and make it matter — this role was written for you.

Why brand matters at this stage of growth

At 75–200 people and in the $25M–$100M ARR range, brand becomes a force multiplier. It reduces CAC as awareness compounds. It lifts pipeline conversion as trust is established. It makes every demand gen dollar work harder. And it creates defensible differentiation that paid channels alone can never build. This role is central to how Practice Better scales beyond 1:1 acquisition into 1:many growth.

Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.

What You'll Be Doing

Brand Strategy & Positioning

• Define Practice Better's unique brand positioning voice, and identity framework: articulate who we are, who we're for,