Senior Manager, Marketing Operations

Come do the best work of your life at Boulevard

Boulevard is seeking a Senior Manager, Marketing Operations to lead our marketing infrastructure, automation ecosystem, and AI-enabled growth operations.

This role sits at the intersection of Marketing, Sales, RevOps, and Data, owning the systems, processes, and insights that connect marketing activity to pipeline, revenue, and customer lifecycle outcomes.

We're looking for a strategic operator who combines deep marketing operations expertise with a passion for leveraging AI and automation to improve efficiency, accelerate execution, and drive measurable business impact.

What You'll Do Here

Marketing Operations & Strategy

• Own and evolve Boulevard's marketing operations strategy, systems, and processes
• Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
• Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency

AI & Automation

• Identify, implement, and scale AI-powered workflows and automation opportunities
• Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
• Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months

Marketing Systems & Lifecycle

• Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems
• Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
• Ensure data integrity, operational scalability, and system reliability

Analytics & Insights

• Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact
• Partner with RevOps and Data teams to deliver actionable insights and forecasting

Team Leadership

• Build and lead a high-performing Marketing Operations team
• Establish best practices for execution, experimentation, documentation, and continuous improvement