Senior Manager, Marketing & GTM (AI-First)

<div class="content-intro"><h2><strong><img style="max-width: 100%;" src=" alt=":zencoder:" width="20" data-stringify-type="emoji" data-stringify-emoji=":zencoder:"> About Zencoder</strong></h2>

<p>At <span><a href=" target="_blank">Zencoder.ai</a></span>, we build and orchestrate AI agents that ship real work - code, research, operations, and more. What started as developer tooling is becoming a platform where people and agents collaborate across knowledge work tasks.</p></div><h2><strong>Why this role exists</strong></h2>

<p>The way software is built, bought, and adopted is changing faster than any market we’ve seen before.</p>

<p>AI is reshaping products, teams, workflows, and entire business functions. As we expand beyond Forgood AI products, how we position, launch, and grow products must evolve as well.</p>

<p>We’re looking for a Product Marketing and GTM leader who is already operating in that future.</p>

<p>This is not a role where we’ll teach you how to use AI. You’ll be joining an AI-first organization where AI is embedded across product development, operations, GTM, and decision-making. We expect you to bring new ideas, frameworks, workflows, and systems that make us better.</p>

<p>We want someone who can teach us.</p>

<p>Someone who has a strong point of view on how AI changes marketing, messaging, positioning, demand generation, product launches, and category creation and who can turn that thinking into measurable business outcomes.</p>

<h2><strong>What you’ll own</strong></h2>

<h3><strong>Messaging & Positioning</strong></h3>

<ul>

<li>Own company-wide messaging and positioning across products, audiences, and market segments.</li>

<li>Develop differentiated narratives that resonate with executives, practitioners, and business teams.</li>

<li>Translate complex capabilities into simple, compelling customer value.</li>

<li>Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.</li>

<li>Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.</li>

</ul>

<h3><strong>Category Creation & Thought Leadership</strong></h3>

<ul>

<li>Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.</li>

<li>Build narratives that elevate the conversation beyond features and functionality.</li>

<li>Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs.</li>

<li>Establish the company as a leader in defining what AI-first organizations look like.</li>

</ul>

<h3><strong>Product Launches & Growth</strong></h3>

<ul>

<li>Lead GTM strategy for new products, features, and market expansions.</li>

<li>Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.</li>

<li>Build AI-powered systems that accelerate experimentation and growth.</li>

<li>Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels.</li>

</ul>

<h3><strong>Competitive & Market Intelligence</strong></h3>

<ul>

<li>Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs.</li>

<li>Build positioning frameworks and battlecards that influence product and GTM strategy.</li>

<li>Help leadership make strategic decisions through market insight and customer understanding.</li>

</ul>

<p><strong>What “AI-First” Means Here</strong></p>

<p>We're not looking for someone with opinions about AI in marketing. We're looking for someone who has already shipped things.</p>

<p>Maybe you automated your demand gen reporting and saved 5 hours a week. Maybe you built a lead nurture sequence using an LLM and some duct tape. Maybe you launched a landing page you designed in Claude on a Sunday because you wanted to test a hypothesis before Monday's meeting.</p>

<p>We want to see the experiments — the ones that worked, and the ones that didn't. That track record of tinkering is what "AI-first" means here.</p>

<p><strong>Who You Are</strong></p>

<ul>

<li>3-5 years of experience in an early-stage, high-growth B2B startups in marketing, growth, strategy, or GTM leadership roles.</li>

<li>Recent MBA from top 10 MBA programs is an advantage.</li>

<li>Exceptional storyteller and communicator.</li>

<li>Proven ability to create positioning and messaging that drives adoption, engagement, or revenue.</li>

<li>Strong strategic thinker with a bias toward execution.</li>

<li>You've personally built or automated something with <em class="Highlight ht7914e543-3c74-4584-80c2-b53e0a0e0f3c">AI</em> — in your job, as a side project, or just because you were curious. You don't wait to be shown how tools work.</li>

<li>Comfortable working in ambiguity and creating structure where none exists.</li>

<li>Builder mentality: you don’t wait for playbooks—you create them.</li>

</ul>

<p><strong>What Success Looks Like</strong></p>

<p>Within your first 90 days:</p>

<ul>

<li>Refresh and strengthen core company messaging and positioning.</li>

<li>Establish a differentiated market narrative.</li>

<li>Launch at least one major GTM initiative with AI-powered systems baked in from the start, not added later.</li>

<li>Introduce new frameworks, systems, or workflows that make the broader organization more effective.</li>

<li>Make us smarter than we were before you arrived.</li>

<li>Ship at least one lightweight automation or workflow that makes the team measurably faster.</li>

</ul>

<p>The expectation isn’t that you’ll learn our playbook.</p>

<p>The expectation is that you’ll help write the next one. And build the tools that run it.</p>

<h3 data-start="2822" data-end="2873"><strong data-start="2826" data-end="2871"><strong data-stringify-type="bold">Salary Range</strong></strong></h3>

<p>Compensation $130,000 - 200,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.)</p>

<h2><strong>Why Join For Good AI?</strong></h2>

<ul>

<li><strong>Impact: </strong>Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate.</li>

<li><strong>Growth potential: </strong>Thrive in a high-growth AI startup combining personal and career growth.</li>

<li><strong>High Talent Density: </strong>Collaborate daily with our team of top-notch engineers and our founder, Andrew Filev.</li>

<li><strong>Flexibility: </strong>We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable.</li>

</ul><div class="content-conclusion"><p><em>Zencoder is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</em></p></div>