Senior Manager, Growth Marketing & Outreach

About the Role

Location: Remote, United States

Role Type: Full-Time

Reporting to: Director of Growth

Compensation: $110,000 to $150,000 per year

The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath’s outreach and campaign operations. You’ll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services and more. You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement.

You’ll work closely with our Admissions Lead, who owns HubSpot administration and enrollment pipeline data, and coordinate with the student communications team on voice and messaging consistency. You report to the Director of Growth.

This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.

Key Activities

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts
• Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
• Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
• Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success