Senior Manager, Growth Marketing

We are currently seeking a hustling, hands-on marketer who can flex between performance, product, and brand marketing to join our team as a Senior Manager, Marketing, remote in the US.

Role Commitments

• Optimize the enterprise: Scale iFIT into a sustainably profitable business by growing our subscriber base and maximizing the lifetime value of every hardware and software customer.
• Deliver high-quality consumer experiences: Make every touchpoint — from first ad impression to year-three workout — feel effortless, personal, and worth coming back to.
• Build the most compelling connected health & fitness platform: Ensure iFIT's product innovation reaches the market with clarity and conviction, making us the obvious choice in connected fitness.
• Build the value of our brand portfolio: Make NordicTrack, ProForm, and iFIT names that consumers trust, aspire to, and choose — consistently and across every channel.
• Make people, culture, and how we operate a competitive advantage: Build a marketing organization that moves fast, works well together, and raises the bar — so how we operate is itself a reason we win.

Essential Duties and Responsibilities

• Develop high-performing creative concepts, messaging, and copy across paid social, paid search, app acquisition, and other growth channels, partnering with paid media to execute and optimize campaigns.
• Create clear, strategic creative briefs that define objectives, audiences, messaging, formats, and success metrics, enabling Creative and Performance Marketing teams to deliver impactful work.
• Leverage data, customer insights, and market trends to identify audience opportunities, inform targeting strategies, and optimize acquisition performance.
• Partner closely with Performance Marketing to ensure creative assets are developed, trafficked, and launched efficiently while maintaining a strong understanding of campaign execution best practices.
• Lead go-to-market strategy for new product features and launches, translating product capabilities into compelling positioning, messaging, and coordinated launch plans across Marketing, Product, and Customer Success.
• Champion a consistent brand experience by ensuring messaging and creative align across performance marketing, product marketing, and customer touchpoints.
• Collaborate cross-functionally with Creative, Product, Data, Customer Success, agencies, and platform partners to drive initiatives from strategy through execution while managing priorities and timelines.
• Analyze acquisition and subscription performance, including CAC, LTV, ROAS, conversion, activation, and retention, to identify insights, optimize growth strategies, and communicate actionable recommendations to leadership.

Education & Experience

Education and Basic Qualifications

• 7+ years of experience in growth marketing