Senior Manager, Growth Marketing

About the Role

Abacus Insights is seeking a seasoned, results-driven Senior Manager, Growth Marketing to own and scale multi-channel demand generation programs that directly influence pipeline growth and revenue performance. This role is critical to Abacus’s growth strategy and is designed for an experienced growth marketer who combines strategic thinking, strong content leadership, and deep technical execution across content, paid media, and lifecycle marketing. In this role, you serve as the connective tissue between product marketing strategy and revenue impact—translating complex, technical value propositions into high-performing, scalable campaigns. You will have clear ownership of campaign strategy, execution, optimization, and measurement, ensuring marketing investments are tightly aligned to business outcomes and growth targets. Working closely with Product Marketing, subject matter experts, Sales, and senior leaders, you will lead the development of cohesive, multi-touch campaigns, applying data-driven decision-making, experimentation, and AI-enabled workflows to continuously improve performance and efficiency.

Your day to day

Campaign Strategy & Revenue Impact

• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals.
• Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans.
• Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages.
• Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI.
• Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works.

Content Strategy & Messaging Leadership

• Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs.
• Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs.
• Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and pr