Senior Manager, Global Channel Programs (REMOTE: US)

The Sr Manager, Global Channel Programs is responsible for supporting the design, execution, and scaling of global channel programs to drive partner-led growth, program adoption, and strategic alignment with Veeam partner ecosystem initiatives. This role acts as the bridge between Global program strategy and Regional market execution, ensuring programs are relevant, scalable, and impactful across diverse markets.

What you’ll do:

Channel Program Strategy & Design

• Own the execution for Global channel programs (e.g. partner tiers, incentives, promotions)
• Translate Global channel initiatives into market-ready programs while accounting for local market dynamics
• Define clear eligibility criteria, qualification requirements, and success metrics for each program

Program Execution & Governance

• Drive consistent program execution across global teams while allowing for controlled local flexibility
• Establish program governance, timelines, and operational cadence with Sales, Marketing, and Alliances
• Monitor program performance and make data-driven adjustments to improve effectiveness
• Collaborate with Corporate Technology to ensure Portal capabilities and functionality are aligned to the program requirements.

Partner Activation & Adoption

• Increase partner engagement and adoption of strategic motions (e.g. attach, upsell, services-led selling)
• Identify global lighthouse partners and scale proven motions across the broader ecosystem
• Ensure programs move partners up the value curve, not just increase transactional volume

Cross-Functional Alignment

• Align channel programs with Sales motions, Marketing campaigns, and Global priorities
• Act as a global point of contact for regional program teams, providing Global feedback and insights
• Work closely with global and regional Channel, Sales, and Marketing leaders to ensure consistent execution

Performance Measurement & Insights

• Define and track KPIs such as program adoption, attach rates, pipeline contribution, and partner progression
• Provide regular readouts and insights to regional and Global stakeholders
• Use data and partner feedback to continuously refine program design

What you’ll bring:

• 7+ years of experience in Channel, Partner, or Program roles within enterprise software or SaaS (preferably in a global role, but not required)
• Strong understanding of partner ecosystems and routes to market
• Proven experience designing and scaling channel programs across multiple countries
• Ability to bala