Senior Manager, Field Marketing
About the role
Job Description
SonicWall is hiring a Senior Manager Field Marketing, APJ to own the planning, development, and execution of all marketing activities across the region - both direct and indirect through resellers and distributors.
This role will partner closely with regional sales leadership to build a marketing plan that supports the region's revenue goals, and own both the strategy and hands-on execution across the full marketing mix - digital campaigns, social, webcasts, events, and PR - along with the analysis that proves what's working.
We're a small, tightly-knit team and we're looking for someone energetic and entrepreneurial who thrives working autonomously but genuinely enjoys collaborating - building relationships across countries, continents, and cultures with a strong team spirit.
Responsibilities include:
- To-and-Through Partner/Channel Marketing:
- Serve as the primary marketing point of contact for partners and distributors across APJ
- Deliver marketing enablement and trainings for partners and their sales teams
- Plan, budget, and track execution of MDF-funded activities, with regular ROI reporting
- Drive adoption of joint marketing programs with partners
- Direct Marketing/Demand generation
- Plan and execute demand generation programs across digital, events, and content - with clear pipeline targets
- Develop new customer case studies and video testimonials in partnership with sales
- Act as the regional marketing liaison for the sales team and suppliers
- Lead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growth
Qualifications:
- 8+ years in B2B marketing, ideally including channel/partner marketing and exposure to the IT security or broader enterprise tech industry
- Prior experience managing teams of 3 or more direct reports
- Autonomous, structured operator who collaborates effectively with internal stakeholders and external partners to ensure flawless execution
- Excellent organizational and time management skills
- Results-driven, with a track record of hitting pipeline and program KPIs
- Hands-on experience with marketing automation (Hubspot or similar) and Salesforce
- Genuine enthusiasm for working as part of a multinational team