Senior Manager, Experimentation Optimization

Accountabilities:

• • Own the CRO and experimentation roadmap, including opportunity identification, prioritization, sequencing, testing calendars, governance, QA standards, and deployment practices.
  • Lead the full experimentation lifecycle, from hypothesis development and test design through implementation, QA, launch, statistical analysis, results communication, and production rollout.
  • Design and manage A/B, multivariate, and multi-page experiments using behavioral analytics, UX research, session data, funnel diagnostics, and customer insights.
  • Analyze prospective customer journeys to identify friction, abandonment, and conversion opportunities across navigation, search, program discovery, content, calls-to-action, and other digital touchpoints.
  • Develop personalized digital experiences using audience segmentation, behavioral targeting, intent signals, lifecycle stages, and customer insights.
  • Establish and maintain CRO measurement frameworks, dashboards, KPIs, reporting cadences, and quarterly performance reviews, communicating results and recommendations to senior leadership.
  • Partner with Marketing, Enrollment, Digital Analytics, Product, UX, IT, Brand, and other teams to align optimization initiatives with broader business and customer-experience priorities.
  • Manage relationships with vendors, agencies, technology partners, and external development resources supporting experimentation and personalization initiatives.
  • Maintain repositories of hypotheses, test results, learnings, optimization opportunities, and best practices to strengthen organizational knowledge and experimentation maturity.
  • Evaluate emerging technologies and industry trends in AI, personalization, behavioral science, predictive experiences, and digital optimization, identifying opportunities for innovation.
  • Provide leadership through influence and expertise, building alignment across cross-functional teams and driving complex initiatives through completion.
  • Continuously benchmark customer expectations, competitor experiences, and evolving digital behaviors to identify new opportunities for growth and experience improvement.

  Requirements:

  • Bachelor’s degree in Marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field; a Master’s degree or MBA is preferred.
  • 7+ years of experience in conversion rate optimization, experimentation, website experience management, personalization, digital merchandising, e-commerce, or a closely related discipline.
  • 2+ years of experience in strategy, program ownership, management, or comparable leadership responsibilities.
  • Demonstrated experience administering and governing A/B testing and personalization platforms such as Adobe Target, Optimizely, VWO, or equivalent solutions.
  • Proven ability to develop and execute CRO and experimentation roadmaps, establish KPIs and prioritization frameworks, and communicate results to executives.
  • Strong expertise in experimentation methodologies, including hypothesis development, test design, statistical analysis, sample sizing, and interpretation of results.
  • Experience developing personalized digital experiences using segmentation, behavioral targeting, geo-targeting, and journey-based targeting.
  • Strong knowledge of analytics and digital experience platforms such as Adobe Analytics, GA4, FullStory, or similar tools.
  • Ability to independently analyze complex datasets using SQL, dashboards, and analytics technologies to identify opportunities and guide strategy.
  • Understanding of UX principles, customer journey mapping, accessibility and WCAG considerations, responsive design, content strategy, and technical factors affecting experimentation.
  • Experience managing vendors, agency partners, and external development resources.
  • Familiarity with customer data platforms, audience segmentation, behavioral decisioning, AI-driven personalization, predictive modeling, and automated optimization.
  • Experience in higher education, edtech, e-commerce, or another complex, high-consideration, multi-audience environment is preferred.
  • Portfolio, case studies, or documented examples demonstrating measurable improvements in conversion, engagement, lead generation, or other business outcomes is advantageous.
  • Exceptional communication, storytelling, stakeholder-management, and executive-presentation skills, with the ability to translate complex data into actionable recommendations.
  • Strong strategic thinking, problem-solving, prioritization, and project-management abilities, with the flexibility to balance long-term vision, customer needs, operational constraints, and measurable results.
  • Demonstrated ability to influence and build alignment across cross-functional teams without direct authority.
  • Comfortable working independently while managing multiple priorities in a dynamic environment.

  Benefits:

  • Salary: $78,496–$105,974 annual salary range, with final compensation determined by qualifications, skills, experience, competencies, and state of residency.
  • Work arrangement: Fully remote position based in the United States.
  • Paid time off: Paid holidays and PTO.
  • Retirement: 403(b) retirement plan with employer matching.
  • Healthcare: Medical, dental, and vision benefits.
  • Professional development: Free education benefits and additional opportunities for career growth and advancement.
  • Well-being: Comprehensive benefits designed to support employees and their families as part of a holistic total-rewards approach.
  • Travel: Up to 10% travel may be required.
  • Work environment: Remote-first flexibility and opportunities to collaborate with cross-functional teams on high-impact digital initiatives.