Senior Manager, Experiential Marketing

Function Leadership

• Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.
• Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency.
• Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.
• Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement.
• Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders.

Collaborative: Flagship Event Ownership

• Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference.
• Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality.
• Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event.
• Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures.

Field Events & Activations

• Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations.
• Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes.
• Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation.

Team Leadership

• Manage and develop a team of direct reports and contractors.
• Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture.
• Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence.

Measurement & Optimization

• Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI.
• Use post-event data and field insights to continuously improve event formats, content, and targeting strategy.
• Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging.

Cross-Functional Alignment

• Act as the primary events partner to Sales, Customer Success, and Product — translating business priorities into event strategy.
• Lead cross-functional project management to keep pr