Jobgether
Senior Manager, Experience Optimization
supportfull-timeUS
SALARY
$130k – $150k/yr
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
general
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About the role
- Own the performance and continuous optimization of subscription, registration, and paywall experiences across national and local digital products.
- Lead an ongoing experimentation program covering offers, messaging, templates, access rules, landing pages, and other conversion levers.
- Serve as a subject matter expert for subscription and paywall technology, maximizing platform capabilities and performance.
- Establish conversion benchmarks, reporting frameworks, and scalable optimization processes across the organization.
- Design and execute A/B tests focused on acquisition, lead generation, registration, subscription conversion, and first-party data capture.
- Build and maintain a prioritized experimentation roadmap based on data, business impact, customer insights, and testing results.
- Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection, segmentation, and personalization.
- Optimize conversion experiences for SEO, GEO, and AI-driven traffic while partnering with Analytics to identify emerging opportunities.
- Own onsite audience segmentation and personalization, ensuring a consistent and seamless customer journey across web and email.
- Collaborate closely with Product, Editorial, Revenue, Analytics, Design, and Marketing teams to deliver high-impact growth initiatives.
- Manage relationships with external vendors and internal stakeholders while maintaining alignment around the onsite optimization roadmap.
- Champion a culture of experimentation by documenting learnings, communicating results, and scaling successful practices across the Growth organization.
- Drive measurable improvements in subscription and registration conversion, first-party data capture, personalization, and overall funnel performance.
- 6+ years of experience in conversion rate optimization, growth marketing, growth product, digital experience optimization, or a closely related field.
- Demonstrated success using A/B testing, experimentation, funnel analysis, and performance measurement to improve conversion rates.
- Experience working within subscription, membership, digital media, publishing, or another recurring-revenue business model.
- Hands-on experience with paywall or subscription platforms; experience with Piano is strongly preferred.
- Strong analytical capabilities, including the ability to interpret funnel performance, identify optimization opportunities, and translate data into actionable strategies.
- Experience with marketing technology and customer-data platforms such as Segment, Braze, Sailthru, or comparable technologies.
- Knowledge of onsite personalization, audience segmentation, first-party data strategies, and lifecycle marketing is highly valuable.
- Understanding of SEO, GEO, AI-driven traffic, and emerging digital acquisition channels is a strong advantage.
- Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence teams across Product, Editorial, Analytics, Revenue, Design, and Marketing.
- Strong communication skills and the ability to clearly present experiment results, insights, recommendations, and business impact to diverse audiences.
- Strategic and highly organized approach, with the ability to manage multiple priorities and translate a broad optimization strategy into an actionable roadmap.
- Comfortable working in a fast-moving environment where experimentation, continuous learning, and measurable results are central to success.
- Strong AI literacy and willingness to use AI tools responsibly to enhance productivity, creativity, analysis, and decision-making.
- Starting salary range of $130,000–$150,000, with actual compensation determined by factors including location, experience, and skills.
- Remote-optional working model with flexibility based on location.
- 401(k) plan with employer matching.
- PPO and High Deductible health insurance options through the Blue Cross Blue Shield network.
- Employer HSA contributions for eligible high-deductible plan participants.
- Dental and vision coverage.
- 12 weeks of paid primary caregiver leave.
- Generous vacation policy and paid holidays.
- One mental health day per quarter.
- Annual learning and development stipend.
- $100 monthly work-from-home stipend.
- Tele-mental health services through Headspace.
- OneMedical membership and telehealth services.
- Personal health advocacy resources.
- Fertility, hormonal health, and family-forming benefits.
- Financial support through an employee emergency assistance fund.
- Increased flexibility for parents and caregivers.
- Virtual company-sponsored social events.
- Inclusive, diverse, and collaborative working environment.
- Opportunities to develop AI skills and integrate emerging technologies into everyday workflows.
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