Senior Manager/Director of Demand Generation (Remote, US-based)

Overview

Liquibase is the leader in Database Change Governance. Trusted by many of the world's largest enterprises and downloaded more than 100 million times, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven delivery environments.

We are building the category around governed database change and modern database delivery. That requires a different type of demand generation leader.

We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions.

This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes.

What You'll Own

• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
• Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure
• Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes
• Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams
• Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel
• Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development
• Own paid media performance across Google, LinkedIn, retargeting, and other digital channels
• Partner with Product Marketing on positioning, launches, messaging, and campaign strategy
• Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations
• Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand
• Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter

What Success Looks Like

• Consistent contribution to qualified pipeline and revenue growth
• Stronger Community-to-commercial conversion
• Increased enterprise account penetration and expansion
• Scalable ABM and customer growth motions
• Faster campaign execution through AI-assisted workflows
• Improved funnel conversion and campaign efficiency
• Strong alignment across Marketing, Sales, RevOps, and Customer Success
• Clear reporting, accountability, and operational rigor across the funnel

The Ideal Candidate

• Thinks like an operator, not just a marketer
• Comfortable building in ambiguity and moving quickly
• Strong bias toward ownership and execution
• Understands how modern B2B revenue teams operate together
• Data-driven but commercially minded
• Able to simplify complex technical topics into compelling campaigns
• Understands both developer audiences and executive buyers
• Uses AI tools aggressively and thoughtfully to improve execution speed and quality
• Comfortable being hands-on in a lean, fast-moving environment

Must Haves

• 7+ years of experience in B2B demand generation or growth marketing
• Experience driving measurable pipeline and revenue impact
• Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling