Senior Manager, Digital Personalization & Product Discovery

Accountabilities

• • Define, execute, and continuously optimize data-driven personalization strategies that deliver relevant products, content, and messaging to targeted customers throughout their digital journey.
  • Identify high-impact personalization opportunities across websites and apps, translating customer and behavioral insights into prioritized use cases and actionable roadmaps.
  • Lead the optimization of product discovery across digital properties, including on-site search, filters, recommendations, and personalized experiences.
  • Own the product discovery experimentation and testing roadmap, establishing priorities, coordinating partners, and driving continuous learning and improvement.
  • Partner with Customer Marketing to align personalization priorities, customer segments, journeys, and use cases with broader commercial objectives.
  • Drive measurable business outcomes, including increased Revenue Per Visitor, conversion, customer engagement, and lifetime value.
  • Establish measurement best practices, dashboards, KPIs, and testing frameworks, partnering with data teams to analyze customer behavior, campaign performance, and site analytics.
  • Collaborate with Analytics, Product, UX, Creative, Technology, and Site Merchandising teams to develop scalable, high-quality personalization capabilities and resolve cross-functional challenges.
  • Act as the subject matter expert and strategic thought leader for personalization within Digital Merchandising, sharing best practices and identifying emerging opportunities and industry trends.
  • Manage complex cross-functional initiatives from strategy through execution, ensuring new capabilities deliver sustainable long-term value.
  • Lead, mentor, and develop a team of two Senior Analysts, fostering strong analytical capabilities, collaboration, and professional growth.

  Requirements

  • Bachelor’s degree in Business, Marketing, Analytics, or a related discipline.
  • 8+ years of experience in digital merchandising, personalization, e-commerce, digital marketing, analytics, or a related field.
  • At least 2 years of experience in a strategic ownership, people leadership, or comparable management role.
  • Deep understanding of digital personalization practices, technologies, and methodologies, including A/B testing and experimentation in omnichannel environments.
  • Strong data-driven mindset with demonstrated ability to analyze complex datasets and translate findings into clear, actionable business recommendations.
  • Proven ability to develop scalable digital strategies and roadmaps while partnering effectively with Product, Technology, Analytics, and external vendors.
  • Experience driving complex, cross-functional initiatives and managing multiple stakeholders toward shared outcomes.
  • Strong knowledge of digital product discovery, including search, recommendations, filters, merchandising, and personalization.
  • Familiarity with Customer Data Platforms (CDPs), customer identity/customer ID frameworks, and personalization technologies is preferred.
  • Excellent communication, collaboration, influencing, and project management skills, with the ability to translate complex analytical or technical concepts into business-oriented recommendations.
  • Demonstrated ability to think strategically while remaining highly execution-oriented and focused on measurable commercial impact.

  Benefits

  • Fully remote work opportunity within the United States.
  • Competitive compensation and a comprehensive benefits package for eligible associates.
  • Medical, dental, and vision coverage.
  • Life insurance and disability benefits.
  • Retirement savings plan with 401(k) matching.
  • Paid time off, wellness time, and volunteer time.
  • Employee merchandise discounts.
  • Employee Assistance Program (EAP) resources.
  • Tuition reimbursement.
  • Many benefits are available from day one and may extend to eligible dependents.
  • Opportunity to lead a high-impact digital transformation agenda and influence personalization strategy at scale.