Senior Manager, Demand and Growth Marketing

Here's what you'll do

• Demand Generation & Pipeline Growth: Ensure strong alignment with ICP, sales priorities, and regional focus
  • Own end-to-end demand generation strategy across:
  • Paid media
  • Organic (SEO, content distribution)
  • Partner and ecosystem channels
  • Drive qualified pipeline (MQL → SQL → revenue)
• Campaign Strategy & Execution: Continuously test, learn, and optimize
  • Translate messaging (from PMM) into high-performing, multi-channel campaigns
  • Define campaign themes, targeting, and channel mix
  • Ensure consistency and impact across Digital, Field, and Partner programs
• Website & Conversion Optimization: Own the website as a core growth channel
  • Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation
  • Partner with SEO and web resources to increase high-intent traffic and improve funnel performance
• Performance Marketing & Analytics: Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms
  • Own measurement and optimization across:
    • Pipeline contribution
    • Conversion rates
    • Channel performance
    • Cost efficiency (CAC, ROI)
  • Ensure decisions are data-driven and outcome-focused
• Channel & Lifecycle Optimization: Improve lead quality, velocity, and progression through the funnel
  • Optimize performance across:
    • Paid acquisition (search, social, display)
    • Email and lifecycle marketing
    • Retargeting and nurture programs
    • Account-based and high-intent campaigns
• Alignment with Product Marketing & Brand
  • Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment
  • Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently

Here's what success looks like

• Consistent growth in qualified pipeline