Senior Manager, Customer Marketing

About SecurityScorecard

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace," by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

About the Role

We are looking for a strategic and highly collaborative Senior Manager, Customer Marketing to lead our customer lifecycle, retention, and advocacy initiatives. In this role, you will be the voice of the customer within the marketing team, designing campaigns and programs that drive engagement, loyalty, cross-sell/upsell revenue, and brand advocacy. You will partner closely with Customer Success, Sales, and Product teams to ensure our customers are extracting maximum value from our offerings and turning into our biggest champions.

Responsibilities

Customer Strategy & Lifecycle Marketing

• Own the Customer Journey: Map and optimize the post-purchase customer journey, developing targeted marketing programs for onboarding, adoption, renewal, and expansion.
• Drive Expansion Revenue: Partner with Sales and Customer Success to create campaigns that generate qualified pipeline for upsell and cross-sell opportunities.
• Reduce Churn: Develop proactive retention campaigns and communication strategies to identify and nurture at-risk accounts.

Advocacy & Community Building

• Build the Advocacy Program: Identify, nurture, and mobilize top customers to participate in case studies, webinars, testimonials, speaking engagements, and peer-to-peer reviews (e.g., G2, Capterra).
• Manage the Customer Advisory Board (CAB): Lead the strategy, recruitment, and execution of our CAB to gather valuable product feedback and foster executive-level relationships.
• Foster Community: Launch and manage customer community initiatives (e.g., user groups, exclusive events, forums) to encourage peer-to-peer networking and knowledge sharing.

Cross-Functional Collaboration & Insights

• Sales & CS Enablement: Create customer-centric collateral, pitch decks, and toolkits that help our customer-facing teams drive deeper product adoption and secure renewals.
• Product Marketing Alignment: Act as a feedback loop between the customer and the Product team, translating user insights into actionable product updates and effective release communications.

Measurement & Reporting

• Track ROI: Define and monitor key performance metrics for customer marketing initiatives, reporting on program effectiveness and contribution to revenue retention and growth.