(Senior) Manager, Business Development

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024).

About AppLovin’s Consumer Team

AppLovin is a leading global mobile technology company empowering app developers and e-commerce brands to grow, monetize, and scale their businesses through cutting-edge advertising, user acquisition, and in-app monetization solutions. With a strong footprint across the Asia-Pacific region, our APAC team focuses on unlocking high-growth opportunities within the e-commerce and non-gaming app sectors, partnering with top industry players to deliver data-driven, scalable growth results.

AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

We are powering the next wave of eCommerce and non-gaming Apps growth. Specializing in performance advertising, we help global brands and merchants, with a strong focus on Chinese cross-border eCommerce D2C companies and non-gaming Apps advertisers, achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games. This scale is driven by Axon, AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI.

About the Role

We are seeking a driven, analytical, and results-focused Business Development Manager to join our fast-paced and expanding Consumer (eCommerce & Apps) team in Shenzhen. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer (eCommerce & Apps) space.

In this client-facing role, you’ll partner with eCommerce brands and non-gaming Apps to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our Consumer advertising solution and drive adoption in the market.

Responsibilities

• Large Client Development & Expansion: Proactively identify, prospect, and onboard high-value enterprise clients in the APAC e-commerce and non-gaming app verticals. Manage the full sales cycle from lead generation, needs analysis, solution pitching, negotiation, to contract closing, and continuously expand business scale with existing key accounts to maximize revenue and partnership depth.
• Regional Business Growth: Develop and execute localized sales and BD strategies for APAC markets.