Senior Manager, ABM & Integrated Campaigns

Position Overview

The Senior Manager, ABM & Integrated Campaigns is a strategic, hands-on marketing leader responsible for architecting and executing account-based marketing programs and integrated, multi-channel campaign strategies that directly fuel revenue growth. This role places primary emphasis on building, scaling, and optimizing ABM motions across strategic, enterprise, and high-value accounts, while also owning all digital campaign execution across email, paid media, social, retargeting, webinars, and landing experiences.

As a senior individual contributor, this role partners closely with Sales, Customer Marketing, Product Marketing, and Revenue Operations to align account strategies, accelerate pipeline, and deepen engagement across buying committees. In addition to shaping strategy, this role serves as the operational backbone of campaign execution—owning campaign planning infrastructure, documentation, briefs, timelines, cross-functional coordination, and activation.

The ideal candidate blends deep ABM expertise, full-funnel digital execution skills, and operational excellence with a builder mentality. They personally build and launch campaigns in HubSpot and related platforms, run rapid experiments, and operate with a test-and-learn mindset. They thrive in resource-constrained environments, find creative ways to move quickly, and consistently deliver measurable impact on pipeline creation, deal acceleration, and account expansion.

Work Arrangement: Remote

Location Requirement: Flexible across U.S. time zones

Responsibilities

Account-Based Marketing Strategy & Execution (Primary Focus)

• Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts.
• Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks.
• Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies.
• Develop account intelligence and insights to inform personalization, messaging, and sales motions.
• Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams.
• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities.
• Orchestrate coordinated account engagement across Marketing, SDR, and Sales.

Integrated Campaign Development & Leadership

• Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs.
• Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals.
• Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional