Senior Lifecycle Marketing Manager

About the Role

This is a senior individual contributor role with significant strategic ownership. You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers.

We’re looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn’t firing.

This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

As a Senior Lifecycle Marketing Manager, you will:

• Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
• Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
• Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
• Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
• Partner closely with engineering on event schema design, data triggers, and Braze integrations; write detailed technical requirements and QA end-to-end