Senior Lifecycle Marketing Manager
About the role
What We Do
As a member of the Product & Retention Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry, and humble team that looks for innovative ways to keep our users engaged, mindful, and supported throughout their mental health journeys. We combine data-driven strategy and creative problem-solving to drive consumer lifetime value across App and Web channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and deep curiosity.
What You’ll Do
The Senior Lifecycle Marketing Manager is a senior individual contributor who will fuel Calm’s retention engine by owning and executing our lifecycle marketing program across email, push notifications, and in-app messaging. This role has a dotted-line partnership to the Lifecycle Marketing Technical Lead; it requires a hands-on operator who can work with high autonomy, translate strategy into production-ready campaigns, and influence cross-functional partners without direct management authority.
You are a senior hands-on practitioner who understands user journeys, behavioral triggers, and subscription economics at a deep level. You have a strong track record of independently building and operating high-performing lifecycle programs for a DTC or subscription business, are deeply analytical—grounding decisions in data to improve user LTV and reduce churn—and bring an AI-first mindset to your work. You thrive operating with high autonomy, partnering closely with a technical counterpart, and influencing product, engineering, data science, and creative teams.
Key Responsibilities
- Operate as a senior individual contributor with high autonomy, owning the lifecycle program end-to-end and partnering closely with the Lifecycle Marketing Technical Lead to translate strategic requirements into executed campaigns.
- Own the end-to-end lifecycle strategy across email, push notifications, and in-app messaging to drive user onboarding, habit formation, subscription conversion, and win-backs.
- Leverage data and analytics to inform audience segmentation, personalization tactics, and dynamic content approaches that enhance engagement and minimize churn.
- Drive a rigorous A/B testing and experimentation roadmap across copy, creative, layout, and timing to optimize campaign performance and user experience.