(Senior) Lifecycle Manager - Subscription (all genders)
About the role
About mammaly
mammaly is a leading pet supplement startup in Germany, founded in 2020. The company develops premium supplements for dogs to enable long and healthy lives. As a certified B Corp since 2023, mammaly is committed to high social and ecological standards.
Vision for 2028: Make over 1,000,000 dogs healthier and happier daily, build the best supplement portfolio for over 30 health areas, and achieve clear market leadership in Europe. Subscription is one of the key growth drivers and a central part of the business, built on long-term customer relationships, excellent subscriber experience, and consistent increases in retention and lifetime value.
Role Overview
As a (Senior) Lifecycle Manager - Subscription, you take holistic responsibility for the subscription business—one of the highest-revenue and strategically most important areas. You develop and advance the strategy and roadmap, own central KPIs such as retention, LTV, and MRR, and optimize the entire subscriber journey to ensure sustainable and profitable growth.
Key Responsibilities
- Take strategic responsibility for the subscription business and develop and manage medium and long-term subscription roadmap
- Own and optimize the entire subscriber journey—from onboarding through retention, win-back, and loyalty—to increase engagement, customer retention, MRR, and subscriber profitability
- Own central subscription KPIs such as retention, LTV, and MRR and ensure their sustainable development
- Ensure implementation of cross-functional subscription initiatives and manage strategic alignment with stakeholders, management, and C-level
- Develop and optimize automated and personalized subscriber flows (email, SMS) with the CRM team
- Conceive and analyze A/B tests for pricing, offers, and incentives; derive concrete optimizations for acquisition funnel and subscription conversion rate
- Improve self-service subscription management experience through building a subscription portal and/or app
- Monitor and analyze subscription KPIs (AOV, LTV, churn, cohorts) and derive data-driven decisions and roadmap priorities
Work Details
- 40 hours per week
- Hybrid position in Berlin