Senior/Lead Media Buyer

Accountabilities

• • Define and execute end-to-end growth and media scaling strategies capable of taking DTC and retail/marketplace brands from early-stage growth to seven- and eight-figure scale.
  • Manage and strategically allocate multi-million-dollar advertising budgets across Meta, Google, YouTube, Amazon, TikTok, Pinterest, and other paid social channels.
  • Take hands-on ownership of campaign structures, bidding strategies, audience targeting, dynamic creative testing, automated rules, and overall advertising account architecture.
  • Develop acquisition and retention strategies specifically suited to supplement, wellness, and DTC brands, including subscription models, trial offers, rebill funnels, and marketplace synergies.
  • Oversee the full customer journey from advertising and landing-page experience through offer strategy, upsells, subscriptions, and post-purchase retention initiatives.
  • Optimize customer lifetime value, customer acquisition cost, and payback periods while maintaining sustainable margins and profitable growth.
  • Lead and mentor cross-functional teams comprising Media Buyers, Creative Strategists, Search and Amazon Specialists, and Video Editors.
  • Translate performance data into strategic decisions using metrics such as MER, ROAS, blended CAC, and customer lifetime value.
  • Leverage first-party and third-party attribution solutions, including platforms such as Triple Whale, Northbeam, and KnoCommerce, to evaluate performance and identify tactical opportunities.
  • Partner with creative teams to turn performance insights into stronger hooks, direct-response messaging, visual concepts, and high-converting advertising assets.
  • Maintain awareness of advertising compliance and regulatory requirements across Meta and Google, particularly within health, wellness, and supplement categories.
  • Continuously identify opportunities to improve brand economics, creative performance, funnel conversion, and channel efficiency.

  Requirements

  • 5+ years of growth marketing experience, including leadership experience within a major e-commerce company or high-growth DTC brand.
  • Demonstrated ability to personally scale at least one brand to $10M+ ARR or manage more than $500K in monthly paid advertising spend.
  • Deep, proven experience in the health, wellness, or supplement industry, including knowledge of compliance requirements, subscription economics, cohort analysis, and consumer psychology.
  • Expert-level knowledge of Meta Ads, Google Search/Shopping/YouTube, Amazon Advertising, and paid social platforms such as TikTok and Pinterest.
  • Strong hands-on understanding of advertising algorithms, audience targeting, dynamic creative testing, automated rules, campaign structures, and account architecture.
  • Experience with Shopify, CRO, third-party attribution platforms, and post-purchase survey solutions.
  • Strong ability to connect quantitative performance data with creative strategy and provide actionable direction to designers, editors, and creative teams.
  • Strong understanding of full-funnel growth, including landing pages, offers, bundles, subscriptions, upsells, retention, and LTV optimization.
  • Excellent analytical and strategic thinking, with the ability to synthesize complex performance data into clear business decisions.
  • Proven leadership, mentoring, stakeholder-management, and communication skills.
  • Bachelor’s degree in Business, Marketing, Economics, Mathematics, or a related quantitative discipline preferred.
  • Specialized certifications or advanced training in areas such as Data Science, Behavioral Economics, or Performance Marketing are valued.
  • High level of autonomy, ownership, commercial judgment, and comfort operating in a fast-moving environment.
  • Availability for approximately 3–4 hours of daily overlap with core US team hours, typically around 9 AM–1 PM EST.

  Benefits

  • Competitive monthly compensation: USD 10,000–18,000.
  • Fully remote, worldwide work setup.
  • Remote-first and asynchronous working environment focused on results and output.
  • High degree of autonomy and ownership over growth strategy and media investment decisions.
  • Opportunity to manage multi-million-dollar advertising budgets across major global platforms.
  • Leadership opportunity working with multidisciplinary media, creative, search, Amazon, and growth teams.
  • Exposure to high-growth e-commerce, DTC, supplement, wellness, and retail/marketplace businesses.
  • Opportunity to influence full-funnel growth, customer economics, creative strategy, and long-term brand profitability.
  • Flexible working structure with a required daily overlap for strategic collaboration.
  • Fast-paced environment centered on experimentation, data-driven decision-making, and measurable business impact.