Senior Lead, International Brand Media

Responsibilities

• Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat
• Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ
• Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others
• Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media
• Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations
• Recommend and deliver relevant media KPIs by market, partnering with the global media team and analytics to inform approach
• Partner with stakeholders in analytics, creative, sports & talent, wholesale marketing, and others to deliver cohesive WHOOP brand marketing strategy

Qualifications

• 7+ years of experience in media, marketing, or agency environments
• Proven experience leading impactful, global media strategies
• Strong understanding of media analytics and KPIs
• Demonstrated ability to influence and align cross-functional stakeholders
• Clear communicator with the ability to distill complex media concepts into digestible reporting
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions