Senior Lead, Demand Generation
About the role
Role Overview
We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion. This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments.
As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices. You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration.
Key Responsibilities
Integrated Campaign Strategy & Execution
- Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion.
- Lead cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives.
- Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume.
- Plan and execute across internal and vendor partner channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals.
- Drive promotion of EDB assets (eBooks, webinars, case studies, whitepapers) across paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.
- Identify new opportunities and channels for pipeline growth by leveraging market, customer, and competitive insights.
Pipeline & Revenue Ownership
Own pipeline creation targets and influence revenue outcomes across priority segments and campaigns.
- Share accountability for overall MQL volume and pipeline contribution targets alongside the broader demand generation team.
- Own the performance of the