(Senior) International CRM Manager (gn)

Your Mission

• Take significant co-ownership of revenue, performance, and ongoing development of international CRM channel
• Develop and steer CRM and lifecycle strategy using Klaviyo within Shopify environment
• Work in close collaboration with existing CRM Manager on prioritization, execution, and continuous optimization
• Conceptualize, prioritize, and execute newsletter campaigns and automated lifecycle flows (welcome, post-purchase, replenishment, win-back)
• Think CRM holistically across entire customer lifecycle, driving initiatives around personalization and segmentation
• Continuously identify optimization opportunities, run A/B tests, and derive actionable insights
• Analyze, monitor, and report on key CRM KPIs (revenue, retention, CLV, open rate, CTR)
• Collaborate closely with Webshop, Performance Marketing, and Influencer Marketing teams
• Fluent in French and Dutch

Experience & Skills

• 5+ years of experience in CRM, lifecycle, or email marketing within D2C/e-commerce environment
• Deep hands-on expertise with Klaviyo, including complex setups and flows