Senior Integrated Marketing Strategist

As an Integrated Marketing Strategist at WordPress VIP, you bring deep functional craft in paid and lifecycle marketing, and run integrated programs end-to-end across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).

Your craft anchor is paid and lifecycle. Your deployment is flexible: some sprints you go deep on one industry where the business has a concentrated bet, others you run programs spanning three or four. You draw on a shared Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth on demand.

You’re one of three Strategists on a small, senior team, with each bringing deep craft in a different specialization. You’re T-shaped, AI-fluent, and genuinely strong with data. You bring serious depth in paid and lifecycle (acquisition, nurture, retention, expansion) and credible breadth across the rest of the integrated motion. You read a pipeline report, interrogate it, and decide what to do differently. You work with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t.

What you own

• Your craft anchor: Paid and Lifecycle: You lead the team's craft depth in paid acquisition (channel strategy, audience design, creative testing, attribution) and lifecycle (nurture, retention, expansion, reactivation). You raise the bar across the team’s work, not just inside your programs.
• Integrated programs, end-to-end: Always-on integrated programs that build pipeline across our priority industries. You connect brand, content, digital, partner, events, and lifecycle into coherent plays, owning each from strategy through ship and iterate. You design from the buyer back: who we’re reaching, what will move them, how we’ll know it worked.
• Opportunity-led plays: You spot and respond to revenue opportunities as they emerge: a major industry moment, an inbound surge, a competitive shift, a partner play. The Pipeline Council surfaces signals weekly; you mobilize with the right mix of channels and assets. Some sprints you anchor on one industry, while others you run programs spanning three or four. You flex without losing the thread.
• Working the intelligence layer: You pull industry depth from the layer rather than building it yourself, drawing on the vertical packs PMM produces and the agentic workflows that underpin each industry. You shape the layer by feeding back what you need: intelligence is only useful if the team using it makes it better. You use AI agents in your day-to-day workflow. Agents do the volume work; you do the judgment work.
• Cross-team operating: You work as part of a team of three peer Strategists plus Partner Marketing and Experiential. You split work by program, not territory, and cover for each other. You partner closely with Brand & Growth on shared programs, with KPIs agreed-to and prioritized each sprint at the program level. You feed intelligence into Sales and CS so the work compounds across the funnel.

What you bring

Craft

• Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. You will have run programs that moved pipeline.
• Deep specialization in paid media and lifecycle marketing. You have owned channels at scale, made data-driven optimization decisions, and built lifecycle programs that move retention and expansion metrics.
• Credible breadth across the rest of the integrated motion: content, digital, events, partners.
• Comfortable moving between st