Senior Integrated Marketing Manager, Pre-Sale

Responsibilities

• • Develop high-impact content marketing and media campaigns for advertisers across digital, print, mobile, video, audio, social, and event/experiential platforms, including ideation and strategic proposal writing

  • Serve as a subject-matter expert for assigned categories and accounts — developing sales opportunities, insights, and trend analysis — and communicate learnings and ideas to the sales and marketing teams

  • Work as an effective cross-functional partner with internal stakeholders, including but not limited to Sales, Marketing Activations, Ad Ops, Brand Marketing, Editorial, and Events

  • Build industry partnerships that enhance Afar's marketing solutions and capabilities

  • Partner with the Marketing Activations and Ad Operations teams to understand campaign performance and establish best practices for pitching, pricing, and packaging marketing solutions

  • Coordinate with Sales and Marketing Activations to ensure a consistent pre-to-post-sale transition

  • Attend sales calls and present marketing programs and proposals directly to clients and agencies

  • Create sell sheets, presentations, and other materials that position and sell Afar's marketing solutions to the advertising, media, and travel industries

Required Qualifications

• • 5-7+ years of integrated marketing experience

  • Strong marketing and proposal writing skills, with clear, concise oral and written communication and the ability to develop ideas strategically

  • Comfortable working closely with and presenting to clients and agencies

  • Strong knowledge of current digital, social, podcast, and mobile advertising platforms, with the ability to apply them in day-to-day work

  • Self-starter who sets priorities, takes ownership of new projects, and drives progress with full accountability

  • Ability to manage multiple priorities in a fast-paced environment, both independently and as part of a team

Preferred Qualifications

• • Hands-on experience with digital platforms and web technologies

  • Working knowledge of InDesign, Photoshop, Keynote, and Microsoft Office Suite

  • Familiarity with Asana

  • B.A. or equivalent experience