Senior Growth Specialist, Weddings

Accountabilities:

• • Own the acquisition strategy for the weddings vertical, identifying high-impact opportunities across digital, field events, referrals, affiliates, communities, and other emerging channels.
  • Translate growth strategies into structured experiments, launch initiatives quickly, evaluate results, and scale programs that demonstrate strong potential.
  • Partner closely with Product and Sales to identify customer and market gaps, using data and customer insights to influence product priorities and improve the ability to win wedding-related business.
  • Collaborate with Lifecycle teams to create end-to-end customer programs that deliver a compelling experience from initial discovery through post-purchase engagement.
  • Take a hands-on approach to execution, directly owning initiatives where appropriate while coordinating internal and external resources when additional expertise is required.
  • Establish strong measurement and experimentation practices, tracking key metrics and using data to continuously refine growth strategies.
  • Build a culture of learning by documenting experiment outcomes, identifying actionable insights, and advocating for additional investment when results demonstrate meaningful potential.
  • Use AI-native tools and workflows to accelerate research, content, personalization, experimentation, and execution.
  • Work cross-functionally with Product, Design, Lifecycle, Sales, and other teams to ensure growth initiatives are aligned and effectively delivered.
  • Take end-to-end ownership of the weddings vertical, treating it as a business with responsibility for acquisition, retention, customer experience, and sustainable growth.

  Requirements

  • Strong background in growth marketing with a demonstrated track record of building and scaling customer acquisition programs across paid, organic, referral, field, partnership, or other channels.
  • Proven experience running structured experimentation programs based on clear hypotheses, testing, measurement, learning, and scaling.
  • Ability to recognize positive signals from experiments and build compelling business cases for additional resources and investment.
  • Strong analytical capabilities, including the ability to independently pull data, build models, evaluate performance, and use quantitative insights to guide strategy.
  • Familiarity with analytics platforms such as Amplitude, SQL, or comparable tools is a plus.
  • Strong cross-functional operating skills, with experience partnering effectively with Product, Design, Lifecycle, Sales, or similar teams.
  • Demonstrated ability to turn ideas into shipped initiatives quickly and maintain momentum in an environment where priorities evolve.
  • Strong AI fluency and a practical understanding of how AI tools can multiply individual and team productivity.
  • High ownership mentality, with the ability to approach a business vertical strategically rather than focusing solely on individual marketing channels.
  • Experience in B2C or marketplace growth, particularly in environments involving high-intent customers or emotionally significant purchasing decisions, is preferred.
  • Hands-on experience with paid media platforms such as Google, Meta, TikTok, or similar is advantageous.
  • Familiarity with lifecycle and CRM platforms such as Salesforce, Customer.io, Klaviyo, or Braze is a plus.
  • Experience building a growth initiative from 0-to-1 or taking an early-stage program from initial traction to scale is preferred.

  Benefits

  • Base salary range of $93,925–$130,000 USD, with final compensation based on experience, expertise, and location.
  • Potential additional compensation through bonuses, commissions, equity, and/or variable pay (OTE) depending on role and circumstances.
  • Competitive benefits package, with offerings varying according to employment type and location.
  • Hybrid-hub work model designed to support both office-based and fully remote employees.
  • Flexibility to work in an environment suited to the needs of the role and individual employee.
  • Access to modern growth, analytics, CRM, data, and AI tooling, including Salesforce, Claude, Amplitude, Customer.io, Outreach, Snowflake, and SQL.
  • Opportunity to take significant ownership of a high-value growth vertical and directly influence acquisition, customer experience, and business growth.
  • Fast-paced, entrepreneurial environment with opportunities to experiment, learn, and build new programs from the ground up.
  • Applications are reviewed on an ongoing basis, with candidates encouraged to apply early.