Senior Growth Product Marketing Manager
About the role
About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity.
Senior Growth Product Marketing Manager
In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.
About the team
The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.
Who will you work with?
You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams.
What are some of the exciting challenges you will be working on?
- Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
- Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
- Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
- Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
- Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking
What does it take to work at LastPass?
- Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
- Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
- Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
- Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test